Benefits

•    Avoids overloading the company's mail infrastructure (the reputation of the mail servers is not jeopardized nor is there competition with corporate mail in the queue).
•    The client uses an infrastructure specially designed for bulk mailings (as opposed to incoming/outgoing servers).
•    The client does not need to handle reputation management (blacklists, complaints handling, etc.).
•    The client can continue to use its current tool (CRM, PHPlist, GroupMail, etc.).
•    Provides the necessary information to maintain list hygiene.
•    Flexible solution payable by volume of use that allows for growth according to linear costs.

IP reputation

To maintain a good IP reputation, the users of both shared and dedicated platforms must follow a protocol of good practices:

• List hygiene: regularly delete all email addresses that have returned errors. Our tool generates reports with lists of incorrect addresses.
• Opt-in: the email addresses must be obtained with the express permission of the recipients.
• Unsubscribe link: all emails must include instructions to unsubscribe from the list. Ideally, this will be a link allowing the user to automatically unsubscribe.